The word "cellulite" didn't exist in America until 1968

< iframe size =" 425 "height =" 355" src="https://www.youtube.com/embed/KlixLRW5qy4?rel=0" frameborder="0 "allowfullscreen > Approximately 9 in 10 women have it. Physicians call it normal. So exactly how did it come to be a “issue” worth billions?

The word started in a French clinical dictionary, where it meant an infection. Health Clubs in 1920s Paris pointed it at women’s legs, and in April 1968 Vogue brought it to America as fat that diet programs can not fix. Once a problem has a name, you can market the remedy.

New episode every week: the words they created to offer you points.

Resources:
— Littré & Robin, Dictionnaire de Médecine (1873 )
— Vogue, 15 April 1968
— Sadick N., “Treatment for cellulite”, International Journal of Women’s Dermatology (2018 )

#shorts #cellulite #marketing #history #bodyimage
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